According to the policy adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain is registered with must be valid and up to date all the time. Additionally, this info is publicly available on WHOIS lookup web sites and while this may be OK for firms, it may not be very acceptable for individuals, because anyone can view their names and their personal home and email addresses, especially in times when identity theft isn’t that infrequent. Because of this, domain name registrars have launched a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. If it is enabled, people will see the details of the domain registrar, not the domain owner’s, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it is still not possible to hide your personal info with some country-code ones.